Social Distancing x WordArt 🌈️

The Ask:

Encourage Gen Z and Millenials to take social distancing practices seriously.

Background:

Let me jog your memory - WordArt was an iconic feature widely-used by late 90’s and early 00’s users on Microsoft Word. The OG special effects feature that brought text to life for presentations, logos, greeting cards, or anything that needed a little bit of spice. 

Concept:

Nostalgia sparks peoples interest. 

Mediums - OOH, Social, Video 


OOH :











Social :

Video :

Running on croissants
Emily Payabyab 2024