ALX Community
A dog-friendly
co-working, private office, and event space in Old Town, Alexandria.
Services
Social Asset Design
Print Assset Design
Social Asset Design
Print Assset Design
Buisness Card Redesign
Role:
Graphic Designer
Goal:
Redesign the business card into a simple, visually unique layout using brand colors. The design needed to promote ALX's multi-service offerings such as coworking, private offices, meeting/event spaces, and wedding venues—while using a required QR code to keep the layout clean and uncluttered.
Outcome:
I created a clean, strategic card layout featuring a QR code for seamless information access. To celebrate our hyperlocal identity, the back of the card showcases custom digital sketches of our three properties located in Alexandria, Virginia.
Graphic Designer
Goal:
Redesign the business card into a simple, visually unique layout using brand colors. The design needed to promote ALX's multi-service offerings such as coworking, private offices, meeting/event spaces, and wedding venues—while using a required QR code to keep the layout clean and uncluttered.
Outcome:
I created a clean, strategic card layout featuring a QR code for seamless information access. To celebrate our hyperlocal identity, the back of the card showcases custom digital sketches of our three properties located in Alexandria, Virginia.
(ALX Community’s Alexandria, VA Locations)
left to right: Founders Hall, Atrium, Waterfront
ALX Community Office Suites Launch
Role:
Led the digital creative and strategy by developing content that adhered to brand guidelines across multiple channels.
Goal:
To enhance brand awareness of the new ALX Community location, Office Suites, and attract both current members and those seeking larger spaces within a community setting.
Outcome:
The brand executed a highly successful market entry, establishing a cohesive digital and physical identity for the new location. Driven by a beautifully formatted print welcome brochure, dynamic digital signage for the TVs at the launch party, and a high-performing welcome email series, the launch campaign generated significant community engagement and strong cross-platform interaction.
Led the digital creative and strategy by developing content that adhered to brand guidelines across multiple channels.
Goal:
To enhance brand awareness of the new ALX Community location, Office Suites, and attract both current members and those seeking larger spaces within a community setting.
Outcome:
The brand executed a highly successful market entry, establishing a cohesive digital and physical identity for the new location. Driven by a beautifully formatted print welcome brochure, dynamic digital signage for the TVs at the launch party, and a high-performing welcome email series, the launch campaign generated significant community engagement and strong cross-platform interaction.
(Office Suites Welcome Brochure)
(Office Suites Email Marketing Campaign)
Zebra Press Ad
Role:
Designed the visual layout and curated authentic imagery that accurately represents the ALX Community. By prioritizing photos of real members and their genuine experiences, the design highlighted the community-focused mission we always aim to fulfill.
Goal:
Create a high-impact, half-page print advertisement within a tight 24-hour turnaround time to thank readers for nominating ALX Community for Best Office Co-Working Space.
Outcome:
Successfully published in the May 2025 issue of Zebra Press, the advertisement strengthened local visibility, receiving positive feedback from readers and warm responses from our active community members.
Designed the visual layout and curated authentic imagery that accurately represents the ALX Community. By prioritizing photos of real members and their genuine experiences, the design highlighted the community-focused mission we always aim to fulfill.
Goal:
Create a high-impact, half-page print advertisement within a tight 24-hour turnaround time to thank readers for nominating ALX Community for Best Office Co-Working Space.
Outcome:
Successfully published in the May 2025 issue of Zebra Press, the advertisement strengthened local visibility, receiving positive feedback from readers and warm responses from our active community members.
Dog Sticker Design
Happy Hour Promotion Campaign