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ALX Community
A dog-friendly co-working, private office, and event space in Old Town, Alexandria.
At ALX Community, I designed a wide range of print and digital assets to elevate the brand and drive community engagement. Working in Adobe Illustrator, I executed a business card redesign and took on ALX merchandise, including a crowd-favorite sticker series featuring members' dogs. I also utilized Canva to produce daily marketing collateral, from event signage to promotional brochures, while managing ongoing updates for the Press and Media page on WordPress. Additionally, by pairing visual storytelling with Meta Insights, I successfully expanded public outreach and increased Instagram engagement by 249% within three months.
Services
Social Asset Design
Print Asset Design
Print Asset Design
Business Card Redesign
Role:
Graphic Designer
Goal:
Redesign the business card into a simple, visually unique layout using brand colors and a QR code. The design needed to promote ALX's multi-service offerings such as coworking, private offices, meeting/event spaces, and wedding venues.
Outcome:
A clean and visually interesting layout featuring a QR code for seamless information access. To emphasize our hyperlocal identity, the back of the card showcases digital sketches of our three properties all located in Alexandria, Virginia.
Role:
Graphic Designer
Goal:
Redesign the business card into a simple, visually unique layout using brand colors and a QR code. The design needed to promote ALX's multi-service offerings such as coworking, private offices, meeting/event spaces, and wedding venues.
Outcome:
A clean and visually interesting layout featuring a QR code for seamless information access. To emphasize our hyperlocal identity, the back of the card showcases digital sketches of our three properties all located in Alexandria, Virginia.
left to right: Founders Hall, Atrium, Waterfront
ALX Community Office Suites Launch
Role:
Led the digital creative and strategy by developing content that adhered to brand guidelines across multiple channels.
Goal:
To enhance brand awareness of the new ALX Community location, Office Suites, and attract both current members and those seeking larger spaces within a community setting.
Outcome:
The launch campaign executed a highly successful market entry, establishing a cohesive digital and physical identity for the new location.
Role:
Led the digital creative and strategy by developing content that adhered to brand guidelines across multiple channels.
Goal:
To enhance brand awareness of the new ALX Community location, Office Suites, and attract both current members and those seeking larger spaces within a community setting.
Outcome:
The launch campaign executed a highly successful market entry, establishing a cohesive digital and physical identity for the new location.
Zebra Press Ad
Role:
Designed the visual layout and curated authentic imagery that accurately represents the ALX Community. By prioritizing photos of real members and their genuine experiences, the design highlighted the community-focused mission we always aim to fulfill.
Goal:
Create a high-impact, half-page print advertisement within a tight 24-hour turnaround time to thank readers for nominating ALX Community for Best Office Co-Working Space.
Outcome:
Successfully published in the May 2025 issue of Zebra Press, the advertisement strengthened local visibility, receiving positive feedback from readers and warm responses from our active community members.
Role:
Designed the visual layout and curated authentic imagery that accurately represents the ALX Community. By prioritizing photos of real members and their genuine experiences, the design highlighted the community-focused mission we always aim to fulfill.
Goal:
Create a high-impact, half-page print advertisement within a tight 24-hour turnaround time to thank readers for nominating ALX Community for Best Office Co-Working Space.
Outcome:
Successfully published in the May 2025 issue of Zebra Press, the advertisement strengthened local visibility, receiving positive feedback from readers and warm responses from our active community members.
Dog Sticker Design
Above ALX Brochure
ALXnow Ad Design
Happy Hour Promotion Campaign