Empress
Flame Candles

For Empress Flame, I developed a comprehensive brand identity system that translates personality traits into a tactile experience. The visual direction was built around three core pillars: mystical, fantastical, and magical. Inspired by the nurturing abundance and divine feminine energy of The Empress tarot card, the final identity pairs celestial with candle-like details. The packaging and labeling system are also uniquely named, scented, and tailored to its corresponding astrological sign—creating an immersive, storytelling experience before the match is struck.