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Gravel
Skate teacher and student team up to create a skate and athletic clothing brand.
When designing the Gravel brand, the goal was to evoke nostalgic, funky vibes from 90s skate culture and aesthetics. Drawing inspiration from OG brands like Element, DC, and Thrasher, Gravel was born for those who share one thing in common: a love of skating.
I used Adobe Illustrator to create the primary logo, logomark, and custom icons. The color palette was inspired by the obstacles in the warehouse where Ed (part-owner of Gravel) teaches. The complete brand kit also features five logo variations for versatile use across all platforms.
I used Adobe Illustrator to create the primary logo, logomark, and custom icons. The color palette was inspired by the obstacles in the warehouse where Ed (part-owner of Gravel) teaches. The complete brand kit also features five logo variations for versatile use across all platforms.
ServicesIdentity Design
Social Asset Design