Burger King
Young One Awards 2020
Young One Awards 2020
CW/VP:
Storytelling at 3AM in the MacLab with Jeremy Conda.
CW:
Made memoji’s with loyal BK fan Garrett Paris.
The Ask:
Use digital coupons to delight and surprise BK guests, differentiating the Burger King brand from its competitors and leaving the
long lasting impression that
“Burger King is better than you think.”
Concept:
Experiences are worth more than the rewards.
Mediums - Mobile Integration, Packaging, Social, Creative Reel
Mobile Integration :
Personalized Packaging :
To enhance the experience even further, each customer will have their name written under their current Burger King Ascension title.
Social :
