Social Distancing x WordArt 🌈️
Encourage Gen Z and Millenials to take social distancing practices seriously.
Let me jog your memory - WordArt was an iconic feature widely-used by late 90’s and early 00’s users on Microsoft Word. The OG special effects feature that brought text to life for presentations, logos, greeting cards, or anything that needed a little bit of spice.
The Ask:
Encourage Gen Z and Millenials to take social distancing practices seriously.
Background:
Let me jog your memory - WordArt was an iconic feature widely-used by late 90’s and early 00’s users on Microsoft Word. The OG special effects feature that brought text to life for presentations, logos, greeting cards, or anything that needed a little bit of spice.
Concept:
Nostalgia sparks peoples interest.
Mediums - OOH, Social, Video
OOH :
Social :
Video :
Burger King
Young One Awards 2020
Young One Awards 2020
CW/VP:
Storytelling at 3AM in the MacLab with Jeremy Conda.
CW:
Made memoji’s with loyal BK fan Garrett Paris.
The Ask:
Use digital coupons to delight and surprise BK guests, differentiating the Burger King brand from its competitors and leaving the
long lasting impression that
“Burger King is better than you think.”
Concept:
Experiences are worth more than the rewards.
Mediums - Mobile Integration, Packaging, Social, Creative Reel
Mobile Integration :
Personalized Packaging :
To enhance the experience even further, each customer will have their name written under their current Burger King Ascension title.
Social :
Creative Reel :
Purell Hand Sanitizer
AAF Local Silver ADDY in District 3 for Transit (single execution only)
CW:
Vibe check passed with my dynamic duo Lauren Thomas.
The Ask:
Develop a multi-medium campaign for Purell Hand Sanitizer.
Problem:
Most people operate subconsciously when using daily, public items. How many others (and their germs) that came before you is an afterthought.
Solution:
Inform (and creep out) the audience of their everyday interactions that make them susceptible to germs. Make Purell the quick barrier between the world and it's filth.
Concept:
People forget how public public items are.
Mediums - OOH, Video
Hand Decals :
OOH :
To explicity show how many hands have touched certain areas, hand decals with various other hands placed on major hand-touching locations.
Video :
Co-Star Astrology
AD:
Collected drink orders with Susie Gittelsohn (Virgo).
The Ask:
Identify the problem of Co-Star and creatively find a solution for it.
Problem:
There’s a stigma with zodiac signs and horoscopes that you need to take it seriously and use it to make serious decisions.
Solution:
Create a fun based campaign to get people interested in astrology and eventually Co-Star. Allow people to experience astrology in a casual and fun way.
Concept:
Sometimes it’s just fun to believe in something.
Mediums - Experiential, Social
Experiential : Pop-Up Coffee Shop
views: side, front, back, rooftop
Coffee Chart :
After conducting a survery based on go-to coffee orders, a semi-personalized menu was created according to each zodiac sign. Specifically the sun sign.
Packaging :
- Part of the massive appeal of Co-Star is how unqiue it is to each individual.
- Based on your drink order customers get a coffee cup with their corresposning zodiac sun sign.
Social :
