AD:

Collected drink orders with Susie Gittelsohn (Virgo).

The Ask:

Identify the problem of Co-Star and creatively find a solution for it.

Problem:

There’s a stigma with zodiac signs and horoscopes that you need to take it seriously and use it to make serious decisions.

Solution:

Create a fun based campaign to get people interested in astrology and eventually Co-Star. Allow people to experience astrology in a casual and fun way.

Concept:

Sometimes it’s just fun to believe in something.

Mediums - Experiential, Social 

Coffee Chart : 

After conducting a survery based on go-to coffee orders, a semi-personalized menu was created according to each zodiac sign. Specifically the sun sign.