Purell Hand Sanitizer
AAF Local Silver ADDY in District 3 for Transit (single execution only)
CW:
Vibe check passed with my dynamic duo Lauren Thomas.
The Ask:
Develop a multi-medium campaign for Purell Hand Sanitizer.
Problem:
Most people operate subconsciously when using daily, public items. How many others (and their germs) that came before you is an afterthought.
Solution:
Inform (and creep out) the audience of their everyday interactions that make them susceptible to germs. Make Purell the quick barrier between the world and it's filth.
Concept:
People forget how public public items are.
Mediums - OOH, Video
Hand Decals :
OOH :
To explicity show how many hands have touched certain areas, hand decals with various other hands placed on major hand-touching locations.
